Email marketing is an essential marketing toolkit which is particularly effective in building brand loyalty and trust.
Email is currently seeing a huge resurgence in popularity, and no wonder, email marketing brings in £44 for every £1 spent. It’s fast, it’s cheap, and it’s highly effective – in short, it’s hard to see why you wouldn’t want to do it.
A successful email marketing campaign is nothing without a well-informed
email marketing strategy. Gone is the day of blanket, mass send outs. Data must now inform each email campaign to ensure it’s reaching the right audience, with the right content at the right time of the day. This is where I can help, whether it be researching and defining your email strategy or designing creative email templates, the team are at hand each step of the way.
One thing we don’t do is supply email marketing data. The most effective campaigns are those sent to people who are already interested in your brand. If you need to build your subscriber list up, there are a wealth of ways to do it organically where our team will be able to help.
Lists / Subscribers
A direct marketing campaign is nothing without a well-maintained list of opted-in contacts to send to. It’s essential that all of your data is organic and has been opted in, we will not deal with any 3rd party, bought data. Don’t have that data? Don’t worry.
I can help with lead generation, meaning I can help you to build a database of contacts that will respond positively to your marketing campaigns. Not only will this make your email marketing more effective, but it will help you keep your database GDPR and compliant ahead of the legislation change in 2018.
Custom Email Templates
I can create effective, eye-catching email templates that are perfect for your business.
My designs are on-brand and influenced by industry research to help you get the best results from your email campaigns. Whatever your email dream, I will work with you to turn it into a reality.
Once we’ve got your email template design sorted, I can build it into a versatile, editable email template that you can use with your preferred email service provider.