© 2019 Karsyn Robb

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SEARCH ENGINE OPTIMISATION

Search engines have evolved drastically in the past few years, and SEO services have had to evolve along with them. Algorithms are no longer fooled by keyword-stuffed, thin content. Top ranking content has to be the best answer for the search query.

 

It’s not about tricking a search engine into promoting your content. It’s about earning the right to be seen. My data-driven SEO approach helps search engines find and rank your content. Then the quality of the content drives user signals — visits, time on page, low bounce rates — that move the content up in the rankings.

SEO Audits

The first step to implementing a successful SEO marketing strategy is understanding where you are today. My SEO Audit is a thorough analysis of your current digital marketing strategy. We highlight immediate opportunities to improve and help develop a long-term strategy to dramatically boost performance.

 

SEO Management

A successful SEO strategy is made up of many parts. It requires an integrated approach that merges content marketing, social media, conversion rate optimization, influencer marketing and more. This approach helps create optimized, socialized, publicized, amplified and influencer activated content that will connect with your customers wherever they are searching.

 

Increasing visibility or awareness are a good start, but they’re not the end goal for SEO. Getting the right content in front of the right people should lead to more relevant traffic, increased leads, conversions, and more sales. Simply put, SEO should ultimately drive business goals. Our approach — refined through hundreds of hours of client work — is designed to impact your bottom line.​

 

Link Building

The number of sites that link to your content used to be a strong ranking signal. But today it’s more about quality than quantity. Traditional link building has become a great deal of effort for very limited returns.

Instead, I focus on link earning. I create must-read, influencer activated content that people want to link to. I also monitor what sites are linking to your content to ensure they’re high-quality, reputable sources. That way, I can disavow shady backlinks that actually undermine your search engine credibility.

 

 

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