ABOUT
Enthusiastic, graduate student earning a MSc in Digital Marketing with undergraduate degrees in Business and Marketing. Strengths include: detail oriented, critical thinking, personable and highly organised. Proficient in Adobe Creative Cloud, social media platforms and management tools (Sprout Social, Hootsuite, Buffer), Wordpress, and newsletter management platforms (MailChimp, SendInBlue, Constant Contact).
EDUCATION
NORTHUMBRIA UNIVERSITY
MSc - Digital Marketing
January 2018 - Present
Activities and Societies:
- Codecademy Completed Courses: Learn HTML, Learn CSS, Make a Website
- Google Analytics Courses: Google Analytics for Beginners
UNIVERSITY OF WEST LONDON
MA - Music Industry Management
September 2016 - November 2017
Activities and Societies:
- Music Industry Management Society
BELMONT UNIVERSITY
BBA - Music Business
BBA - Marketing
August 2012 - December 2015
Activities and Societies:
- LoveIsRespect National Youth Advisory Board
- Congressional Gold Award
- People to People International Student Leader at Global Youth Forum
- Semester Abroad Bangor, Wales, UK
PARK CITY HIGH SCHOOL
August 2010 - June 2012
Activities and Societies:
- National Honor Society
- People to People Student Ambassador to Australia
- National Ability Center
- Big Brothers Big Sisters of America
RECOMMENDATIONS
ADVICE MEDIA
Jen Davidson - Team Lead and Senior Digital Marketing Specialist
"Karsyn has the secret sauce of personal and professional traits that make a success in marketing. She is exceptionally driven ("Driven" - her 1 word to describe herself in our first interview), highly intelligent, and always creative. Her attention to detail while managing over 3000 client-facing deliverables each month helped make our team a shining success.
She will instantly earn your respect with her work ethic and dedication, and she will not settle for second best or letting things fall through the cracks. She takes initiative to improve processes without being asked - a dream for any Manager.
Add her smile and caring personality, and she will undoubtedly leave a lasting impression on you from your very first meeting. I feel lucky to have had Karsyn on my team and she undoubtedly helped us move the needle forward."
HRW MUSIC GROUP
Erica Hoffman - VP HRW Music Group
"I am writing this letter in support of Karsyn Robb, a former Regional Manager who worked under me during her time at Hit Records Worldwide. I have known Karsyn for the past year and a half and she has always proved to be motivated and ambitious.
During her time at Hit Records, Karsyn caught the eye of our CEO and quickly rose from Intern, to Student Artist, to Regional Manager. As a successful manager, Karsyn oversaw new interns and ensured each intern completed their assigned tasks in a timely and professional manner.
Karsyn illustrated strong leadership skills and the ability to adapt and grow with any position she was given. I highly recommend Karsyn be admitted to your program. Once admitted, I believe Karsyn will again prove her ambitions to learn and achieve. For further information, please do not hesitate to contact me."
EXPERIENCE
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JESSIMARA - Digital Marketing Assistant
February 2018 - Present
- Manage social media accounts (Instagram, Facebook, Twitter, Pinterest)
using Hootsuite, Later, and Proofer
- Create social media marketing campaigns
- Develop weekly marketing emails using MailChimp
- Graphic design for promotional efforts using Adobe Photoshop
- Create company Look Book with product lists
SPACE PROMOTIONS - Music PR and Digital Marketing
May 2018 - July 2018
- Drafted and distributed press releases for new releases from clients
- Contacted blogs, magazines, TV, etc. for promotion
- Kept calendars (editorial, press conferences, events, etc.) and media lists
- Conducted research to support PR planning
- Assisted in tracking media coverage or PR metrics
- Invented ways to streamline communication and plan execution
WAKE THE TOWN/THEODORE - Marketing/Music Sync Intern
September 2017 - January 2018
- Conducted music searches for TV commercials
- Created playlists for music search database
- Developed content and designed layouts for weekly emails using
SendInBlue and MailChimp
IN TOUCH ENTERTAINMENT - Marketing/PR Intern
May 2017 - September 2017
- Monitored all forms of media
- Compiled contact lists
- Assisted with editorial projects
ADVICE MEDIA - Social Media and Content Specialist
February 2016 - August 2016
- Oversaw the integration of social media and communications
- Managed the Facebook, Twitter, and Google+ pages for 300+ clients
- Curated and scheduled posts for clients that would create engagement
between the brand and its customers
MORE THAN A VICTIM - Founder/Promotions Manager
August 2015 - Present
- Creates the strategic marketing campaign for #MoreThanAVictim
- Contacts relevant organizations, community groups, and individuals to
participate in the campaign
- Manages all social media accounts and scheduled posts
PACIFIC RECORDS - Artist Promotions/Graphic Design
August 2015 - March 2016
- Created visually appealing social media posts for promoting upcoming
events and Grammy nomination
- Maintained promotional posters for all shoes and events
RIALTO THEATRE - Marketing Intern
May 2015 - July 2015
- Created social media posts relating to upcoming events
- Maintained current posters in the theatre
- Greeted and promoted upcoming shows to concert attendees
KXCI COMMUNITY RADIO - Radio Intern
May 2015 - July 2015
- Shadowed station manager and programmer
- Reviewed and categorized new music sent to the station
- Selected music to be played during Music Mix Morning Show
- Assembled membership packets
HRW MUSIC GROUP - Pop Radio Regional Manager
January 2015 - July 2015
- Researched relevant radio station and established relationships with those
stations
- Promoted new music from the label's artists
- Interviewed and trained new interns
- Promoted the GPM "Hands Up" Canda and USA Tour